Typography
Sans Serif
Sans Serif family fonts are clean and simple. They speak to the principle of clarity which should be the goal of communication. Most of what I create is read on a screen, and sans serif is the preferred typeface for readability on screens.
​
Spinnaker
Spinnaker
Spinnaker
Verdana
Verdana
Verdana
Helvetica
Helvetica
Helvetica
Times New Roman
Times New Roman
Times New Roman
My preferred San Serif font is Spinnaker. It offers a clean and youthful look that also brings with it a simplicity to contrast with the artsy and sometimes whimsical aesthetic of the images that accompany it.
​
Verdana is a sans serif font that is similar to Spinnaker but offers a bit more of an elegant feel to it while retaining simplicity and clarity.
An alternative sans serif font is the widely used Helvetica. It can offer a more conservative feel to the text when compared to Spinnaker and Verdana, but it offers the simplicity and clarity of Spinnaker and other sans serif fonts.
​
​
Times New Roman is a serif font that is better used for print materials, and particularly longer texts, such as essays, articles, or reports as well as course syllabi. This is my preferred font for print texts. An alternative serif font for printed materials is Garamond.
​
Reference
Hagen, R., & Golombisky, K. (2017). "Chapter 7: Type: What You Don't Know Can Hurt You." White Space is Not Your Enemy: A Beginner’s Guide to Communicating Visually Through Graphic, Web & Multimedia Design (3rd ed.). A K Peters/CRC Press.
​